Disney formally unveils Disney+ streaming service
Disney stocks are up nearly 11% today, its highest in almost a decade, after its new streaming platform unveiling yesterday.
It has been known for months now that Disney has been developing Disney+; a streaming service that will feature a massive catalogue including all Star Wars, Pixar & Marvel titles and more, including plenty of original content (and A LOT more with its recent acquisition of 20th Century Fox).
Yesterday - in California - at an investors meeting, Disney officially unveiled Disney+ and announced some key details.
• $6.99 per-month or $69.99 for a full year (breaking down to $5.83 per-month).
There will be no ads.
When does Disney+ drop?
• November 12, 2019 in the US.
Other territories are expected to get it soon after.
What will be available on Day 1?
• 18/21 Pixar films
• Most Marvel films
• 30 seasons of ‘The Simpsons’
• National Geographic shows
• Disney Classic cartoons
• Recent Disney animated films
• Over 5,000 episodes of Disney channel shows
• Over 1,000 Disney Channel original movies
• +A ton more
**Remember, just a few days ago, Disney announced a ‘Monsters, Inc.’ TV series called ‘Monsters at Work’ - with the original voice cast - was in the works for Disney+!**
For comparison, here are the prices of rival subscription services Hulu & Netflix.
• Basic: $9 per-month
• Standard: $13 per-month
• Premium: $16 per-month
• Basic: $5.99 per-month
• No-Ads Plan: $11.99 per-month
•Hulu + Live TV: $44.99
• Hulu + Live TV with no ads: $50.99
For years Disney has licensed its content to Netflix but in recent months, many Marvel TV shows have been unexpectedly cancelled on Netflix and licenses (for Pixar/Marvel titles and more) are are set to expire in the near future plus with Disney+ offering a lower subscription fee than Netflix - it’s safe to assume the largest streaming service may have reason for concern.
From multiple profiles to algorithms working to suggest the best content targeted at specific users, Disney+ has clearly been keeping an eye on Netflix to see what’s been working and they’ll be using these concepts to create the best experience they can.
With partnerships locked in with Roku & Playstation 4 [and other deals for other platforms/consoles currently in the works], the transition for new users come launch day should be seamless and they are already expecting between 60 million - 90 million subscribers by 2024.
Disney CEO Bob Iger has made clear that Disney+ is targeted at families and children but it’s catalogue might be a bit too enticing for people - both young and old - to ignore, especially with the low cost.
This comes during a crowded time in video streaming services with Netflix, Hulu, Amazon Prime and others all trying to stand out to grab audiences but with Disney+ dropping, will you be subscribing? Cancelling any of your other subscriptions?
Let us know your thoughts on all this below!