Many film industry analysts and general audiences alike were afraid this day was coming: Tenet is now delayed indefinitely.
The film by Christopher Nolan was marketed as ‘the film to revive moviegoing’, but Warner Bros. has taken a hard look at the ongoing health crisis and decided to wait for an indeterminate amount of time before releasing Tenet. Originally set to premiere on July 12, Tenet was moved back twice, with its most recent release date set for August 12. Now, it is unclear when Tenet will be shown to audiences, but the studio plans to share a new release date as soon as possible.
Warner Bros. chairman Toby Emmerich said, “We will share a new 2020 release date imminently for Tenet, Christopher Nolan’s wholly original and mind-blowing feature...We are not treating Tenet like a traditional global day-and-date release, and our upcoming marketing and distribution plans will reflect that.”
Emmerich continued, “Our goals throughout this process have been to ensure the highest odds of success for our films while also being ready to support our theater partners with new content as soon as they could safely reopen...We’re grateful for the support we’ve received from exhibitors and remain steadfast in our commitment to the theatrical experience around the world. Unfortunately, the pandemic continues to proliferate, causing us to reevaluate our release dates.”
With cinemas slowly reopening around the world, sources at Warner Bros. hope to remain flexible with global release dates. If COVID-19 cases continue to dwindle in countries outside of the U.S., there is a strong possibility that Tenet will be released internationally before it’s released domestically. Nolan’s films have earned 50% of their revenue from overseas box offices.
Since Warner Bros. spent $200 million to produce Nolan’s mind-bending blockbuster, executives are hoping to salvage a big box office return as soon as theaters are allowed to safely reopen. Wonder Woman 1984 is still set to premiere on October 2, 2020 and Dune on December 18, 2929. However, as you know by now, these dates are subject to change.
No new release date has been announced for Tenet, but we will keep you posted on any new updates.