The hashtag #CancelNetflix has been gaining momentum since Netflix premiered the controversial French film Cuties yesterday. Cuties was criticized back in August after Netflix released a promotional poster for the film that showed its very young cast members in revealing clothing and provocative poses.
Netflix apologized and removed the promotional artwork after backlash. Netflix stated, “We’re deeply sorry for the inappropriate artwork that we used for ‘Mignonnes’/’Cuties...It was not OK, nor was it representative of this French film which premiered at Sundance. We’ve now updated the pictures and description.”
Cuties was created by French filmmaker Maïmouna Doucouré, and won the World Cinema Dramatic Directing Award at the 2019 Sundance Film Festival. The official Sundance description states that Cuties “nimbly depicts the tweens’ youthful energy and vulnerabilities while exploring their fumbling eagerness to be identified as sexualized. Fathia Youssouf captivates as Amy, shifting like a chameleon between the different identities her character is juggling and deftly anchoring the film’s immensely watchable, vivacious young cast.”
After the Parents Television Council reviewed the film, they said that the PTC “stands by its earlier criticism that the TV-MA-rated film sexualizes children.” Program director for the PTC, Melissa Henson, said, “By removing the offensive poster and replacing it with a more innocuous one, Netflix might actually have made the situation worse by suggesting that ‘Cuties’ is nothing more than a cute, coming-of-age movie...Although the film tackles an important topic — one that under different circumstances we might even applaud — it’s the way the film goes about it that’s problematic. This film could have been a powerful rebuke of popular culture that sexualizes children and robs them of their innocence.”
Many on social media are still calling for Cuties to be removed from Netflix and are cancelling their memberships.
What do you think of #CancelNetflix? Let us know your thoughts in the comments below.